Content Generation is the core of everything we do…the starting point of every piece of effective client communication we create.
“If I was down to my last dollar I’d spend it on Public Relations”
Welcome to MediaInk Communications
If you want to talk to your existing or desired target markets in a compelling and professional manner you need a communications partner who is as excited and passionate about your business as you are…MediaInk!
At MediaInk we get to know our clients and their business. Then we use that knowledge to create compelling content and thereby maximise their exposure, be it on print, online, radio, television or social media platforms utilising our network of strategic media contacts across the continent.
Good Content Sells
“Sometimes the questions are complicated and the answers are simple…” – Dr Seuss
The beauty of working with MediaInk is that we’re first and foremost journalists, who are now putting our experience to work for our clients with crafted content that provides clear communication in a slick and sophisticated way.
It’s all about information written in an interesting, enticing manner to create compelling content that consumers who count, want to consume.
We’re also ideas people so we know the importance of having at least one newsworthy angle driving a piece.
Lastly, we’re not about ‘bubbles and balloons’ and a slew of unnecessary services and over inflated costs resulting in a poor return on investment. We get to the point and always make a point in a professional yet personable way!
Who We Are
MediaInk was founded in 2004 by seasoned journalist and editor Luise Allemann who has more than 20 years’ experience in the media and marketing industries.
In 2004, she started her own business with the primary focus on content generation and subsequently expanded the company into a fully-fledged PR consultancy working on iconic South African brands such as FNB, MTN and Hollard Insurance.
She has also garnered extensive experience in launching brands such as the R2.5-Billion Steyn City property development in the South African and global market and the heavy weight content generation and media liaison this scale of project requires.
“Either write something worth reading or do something worth writing about”
What our valued clients say
Nielsen Head Emerging Markets Thought Leadership
“MediaInk Communications has successfully advanced Nielsen’s positioning as data and insights providers to knowledge and thought leadership experts in the external media environment, in South Africa and key Sub Saharan Africa markets. MediaInk has been instrumental in curating and promoting Nielsen’s content, reach, presence and reputation, through strategic, precision-executed omni-channel media campaigns. We highly value MediaInk’s expertise, intuition, professionalism and collaborative approach in achieving only the best marketing and communication outcomes.”
“I have had the pleasure of working with MediaInk Communications for over a decade, Luise’s professionalism and ‘reality check’ personality, (which is essential in a creative space), helped build the profile for the next phase of immedia’s business. Luise personally identified and managed relationships and exposure opportunities that were always appropriate and commensurate with the positioning we had in mind. She also took the time to edit a barrage of information and opinion, to articulate a coherent message, something we would have found difficult to calibrate without her.”
Tuffias Sandberg KSi Marketing Manager
“As a leading audit firm in South Africa, we worked with MediaInk Communications to raise awareness of our new global corporate structure and overall service offering, in a professional and compelling manner. Luise supplied us with a key strategy at the start of the project, to ensure we were in line with our stated goals and then produced a range of press releases, advertorial, advertising and web content. She also managed the media bookings and advertising production process. This resulted in a stand out campaign that many of our clients commented on.”
LET'S TALK ABOUT YOUR MEDIA NEEDS
Message Us Here
082 376 6716